Head-to-head
Optimizely Data Platform (ODP) vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Optimizely Data Platform (ODP)
Customer data platform for unifying and activating customer data in real time
Custom pricing
Visit Optimizely Data Platform (ODP)Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Optimizely Data Platform (ODP) | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Customer data platform for unifying and activating customer data in real time | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Customer Data Platforms, CRO & Testing | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Optimizely Data Platform (ODP) if you need customer data platform for unifying and activating customer data in real time. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Optimizely Data Platform (ODP) alternatives →
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Frequently asked
- Is Optimizely Data Platform (ODP) better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Optimizely Data Platform (ODP) is customer data platform for unifying and activating customer data in real time, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Optimizely Data Platform (ODP) and Salesforce Marketing CDP (Data 360)?
- Optimizely Data Platform (ODP) uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Optimizely Data Platform (ODP) to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.