Head-to-head
OneTrust vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
OneTrust
Privacy, consent, and AI governance platform for compliance teams
Custom pricing
Visit OneTrustSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| OneTrust | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Privacy, consent, and AI governance platform for compliance teams | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Customer Data Platforms, CRO & Testing | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick OneTrust if you need privacy, consent, and ai governance platform for compliance teams. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is OneTrust better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. OneTrust is privacy, consent, and ai governance platform for compliance teams, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between OneTrust and Salesforce Marketing CDP (Data 360)?
- OneTrust uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from OneTrust to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.