Head-to-head
Obviyo vs Sellfy
Two leading ecommerce platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Obviyo
AI-powered product recommendations and personalization for Shopify stores
From Free
Visit ObviyoSellfy
Online store builder for selling digital, physical, and subscription products
From $22/mo
Visit SellfyAt a glance
| Obviyo | Sellfy | |
|---|---|---|
| Tagline | AI-powered product recommendations and personalization for Shopify stores | Online store builder for selling digital, physical, and subscription products |
| Pricing model | Freemium | Paid |
| Starts at | Free | $22/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Ecommerce Platforms, CRO & Testing | Ecommerce Platforms, Influencer, Affiliate & Referral, Websites & CMS |
| Vendor claimed |
Quick take
Pick Obviyo if you need ai-powered product recommendations and personalization for shopify stores. Pick Sellfy if you need online store builder for selling digital, physical, and subscription products.
Browse more
Obviyo alternatives →
Browse more
Sellfy alternatives →
Frequently asked
- Is Obviyo better than Sellfy?
- It depends on your use case. Obviyo is ai-powered product recommendations and personalization for shopify stores, while Sellfy is online store builder for selling digital, physical, and subscription products. See the comparison above for which fits your team.
- What's the price difference between Obviyo and Sellfy?
- Obviyo starts at Free. Sellfy starts at $22/mo.
- Can I migrate from Obviyo to Sellfy?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.