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Not Just Analytics vs Statcounter

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Not Just Analytics logo
Not Just Analytics

Instagram and TikTok analytics, reports and content planning for profiles

From $20/mo
Visit Not Just Analytics
Statcounter logo
Statcounter

Web analytics with session replay, heatmaps, and live visitor feeds

From Free
Visit Statcounter

At a glance

 Not Just AnalyticsStatcounter
TaglineInstagram and TikTok analytics, reports and content planning for profilesWeb analytics with session replay, heatmaps, and live visitor feeds
Pricing modelPaidFreemium
Starts at$20/moFree
Founded——
AI-native
CategoriesMarketing Project Management, Social Media, AnalyticsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Not Just Analytics if you need instagram and tiktok analytics, reports and content planning for profiles. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.

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Frequently asked

Is Not Just Analytics better than Statcounter?
It depends on your use case. Not Just Analytics is instagram and tiktok analytics, reports and content planning for profiles, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
What's the price difference between Not Just Analytics and Statcounter?
Not Just Analytics starts at $20/mo. Statcounter starts at Free.
Can I migrate from Not Just Analytics to Statcounter?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.