Head-to-head
Moz Pro vs Semrush
Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Moz Pro | Semrush | |
|---|---|---|
| Tagline | SEO software from the people who coined Domain Authority. | SEO, content, and competitive intelligence. |
| Pricing model | Paid | Paid |
| Starts at | $49/mo | $139.95/mo |
| Founded | 2004 | 2008 |
| AI-native | ||
| Categories | SEO | Paid Ads, SEO |
| Vendor claimed |
Quick take
Pick Moz Pro if you need seo software from the people who coined domain authority. Pick Semrush if you need seo, content, and competitive intelligence.
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Moz Pro alternatives →
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Frequently asked
- Is Moz Pro better than Semrush?
- It depends on your use case. Moz Pro is seo software from the people who coined domain authority, while Semrush is seo, content, and competitive intelligence. See the comparison above for which fits your team.
- What's the price difference between Moz Pro and Semrush?
- Moz Pro starts at $49/mo. Semrush starts at $139.95/mo.
- Can I migrate from Moz Pro to Semrush?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.