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Head-to-head

Modash vs Upfluence

Two leading analytics / influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.

Modash logo
Modash

Influencer marketing platform for discovery, campaign tracking, and creator payments

From $199/mo
Visit Modash
Upfluence logo
Upfluence

Influencer and affiliate marketing platform for ecommerce and DTC brands

Custom pricing
Visit Upfluence

At a glance

 ModashUpfluence
TaglineInfluencer marketing platform for discovery, campaign tracking, and creator paymentsInfluencer and affiliate marketing platform for ecommerce and DTC brands
Pricing modelPaidCustom
Starts at$199/moCustom
Founded——
AI-native
CategoriesAnalytics, Influencer, Affiliate & Referral, CRMAnalytics, Influencer, Affiliate & Referral, Automation
Vendor claimed

The verdict

Pick Modash if finding and vetting creators is the hard part of your program and you want to start on a published price with a free trial. Its search covers a much larger pool of creators, and every plan includes search, an influencer CRM and campaign tracking. Pick Upfluence if you're an ecommerce brand that treats creators as an affiliate sales channel and wants store integrations, sales tracking and creator payments in one quoted package.

Pick Modash if

  • You need to search a very large creator database by audience, location and engagement.
  • You want to see prices up front and try the product free for 14 days.
  • You're a small team testing influencer marketing before scaling it.
  • You run gifting through Shopify and want to track who posts.

Pick Upfluence if

  • Your store runs on Shopify, WooCommerce, Magento, BigCommerce or Amazon and you want sales tied to creators.
  • Affiliate links and discount codes are the core of your creator program.
  • You want to recruit creators through a marketplace and recruitment pages.
  • You'd rather buy modules on a custom quote than pick a usage tier.

How they differ

Pricing. As of November 2026, Modash Essentials is $199 per month billed annually, or $2,388 a year, for 2 team members, 300 opened profiles and 150 unlocked creator emails a month. Performance is $499 per month billed annually for 5 team members and adds creator payments and affiliate management. Monthly billing costs $100 a month more on both plans, and there's a 14-day free trial with no card required. Upfluence doesn't publish prices. It quotes a fixed platform fee based on the modules you choose (Find Creators, Scale Programs or Auto-pilot), team size and program volume. The minimum contract is 12 months, Upfluence takes no percentage of sales, and a free trial is set up after a call. Check upfluence.com/pricing for current prices.

Core strength. Modash is discovery-first. It says its search covers 380M+ creator profiles, against the 14M+ creators Upfluence lists, and it adds content tracking, an inbox integration and Shopify gifting. Upfluence is commerce-first. Its middle plan connects your store, generates and tracks affiliate sales with no fees on tracked sales, and ships products in bulk, and the top plan adds global payouts and tax forms.

Where each falls short. Modash's limits on opened profiles, unlocked emails and tracked creators reset monthly, so busy programs climb tiers, and payments and affiliates start on Performance. Upfluence's lack of public pricing and 12-month minimum make it a bigger commitment, and its smaller database matters if discovery is your bottleneck.

ModashUpfluence
Public pricingYes, from $199/mo annualNo, custom quote
Creator database (vendor claim)380M+ profiles14M+ creators
Ecommerce integrationsShopifyShopify, WooCommerce, Magento, BigCommerce, Amazon
CommitmentMonthly or annual12-month minimum

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Frequently asked

Is Modash better than Upfluence?
It depends on your use case. Modash is influencer marketing platform for discovery, campaign tracking, and creator payments, while Upfluence is influencer and affiliate marketing platform for ecommerce and dtc brands. See the comparison above for which fits your team.
What's the price difference between Modash and Upfluence?
Modash starts at $199/mo. Upfluence uses custom pricing.
Can I migrate from Modash to Upfluence?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.