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Mixpanel vs Pygmalios

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Mixpanel logo
Mixpanel

Product analytics for every team.

Free
Visit Mixpanel
Pygmalios logo
Pygmalios

Store analytics: footfall, journeys, in-store media and capacity

Custom pricing
Visit Pygmalios

At a glance

 MixpanelPygmalios
TaglineProduct analytics for every team.Store analytics: footfall, journeys, in-store media and capacity
Pricing modelFreemiumEnterprise
Starts atFreeCustom
Founded2009—
AI-native
CategoriesAnalyticsProgrammatic & Ad Tech, Digital Asset Management, Analytics
Vendor claimed

Quick take

Pick Mixpanel if you need product analytics for every team. Pick Pygmalios if you need store analytics: footfall, journeys, in-store media and capacity.

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Frequently asked

Is Mixpanel better than Pygmalios?
It depends on your use case. Mixpanel is product analytics for every team, while Pygmalios is store analytics: footfall, journeys, in-store media and capacity. See the comparison above for which fits your team.
What's the price difference between Mixpanel and Pygmalios?
Mixpanel is free. Pygmalios uses custom pricing.
Can I migrate from Mixpanel to Pygmalios?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.