Head-to-head
Microsoft Clarity vs WhatConverts
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityWhatConverts
Lead tracking and reporting software for calls, forms, and chats
From $30/mo
Visit WhatConvertsAt a glance
| Microsoft Clarity | WhatConverts | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Lead tracking and reporting software for calls, forms, and chats |
| Pricing model | Free | Paid |
| Starts at | Free | $30/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick WhatConverts if you need lead tracking and reporting software for calls, forms, and chats.
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Frequently asked
- Is Microsoft Clarity better than WhatConverts?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while WhatConverts is lead tracking and reporting software for calls, forms, and chats. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and WhatConverts?
- Microsoft Clarity starts at Free. WhatConverts starts at $30/mo.
- Can I migrate from Microsoft Clarity to WhatConverts?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.