Head-to-head
Microsoft Clarity vs Whatagraph
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityWhatagraph
Cross-channel marketing reporting and monitoring with AI agents
Price not listed
Visit WhatagraphAt a glance
| Microsoft Clarity | Whatagraph | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Cross-channel marketing reporting and monitoring with AI agents |
| Pricing model | Free | Paid |
| Starts at | Free | Not listed |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Marketing Project Management, Analytics, Automation |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Whatagraph if you need cross-channel marketing reporting and monitoring with ai agents.
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Frequently asked
- Is Microsoft Clarity better than Whatagraph?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Whatagraph is cross-channel marketing reporting and monitoring with ai agents. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Whatagraph?
- Microsoft Clarity is free. Whatagraph doesn't publish its pricing.
- Can I migrate from Microsoft Clarity to Whatagraph?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.