Head-to-head
Microsoft Clarity vs Web Insights
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityWeb Insights
Website visitor identification and automated lead routing for sales and marketing teams
Custom pricing
Visit Web InsightsAt a glance
| Microsoft Clarity | Web Insights | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Website visitor identification and automated lead routing for sales and marketing teams |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Web Insights if you need website visitor identification and automated lead routing for sales and marketing teams.
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Frequently asked
- Is Microsoft Clarity better than Web Insights?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Web Insights is website visitor identification and automated lead routing for sales and marketing teams. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Web Insights?
- Microsoft Clarity is free. Web Insights uses custom pricing.
- Can I migrate from Microsoft Clarity to Web Insights?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.