Head-to-head
Microsoft Clarity vs Viant
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Microsoft Clarity | Viant | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | People-based programmatic advertising DSP for the open web |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Programmatic & Ad Tech, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Viant if you need people-based programmatic advertising dsp for the open web.
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Frequently asked
- Is Microsoft Clarity better than Viant?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Viant is people-based programmatic advertising dsp for the open web. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Viant?
- Microsoft Clarity is free. Viant uses custom pricing.
- Can I migrate from Microsoft Clarity to Viant?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.