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Microsoft Clarity vs U301

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity
U301 logo
U301

Branded URL shortener with custom domains and link analytics

From $8/mo
Visit U301

At a glance

 Microsoft ClarityU301
TaglineFree session recordings, heatmaps, and AI insights for websitesBranded URL shortener with custom domains and link analytics
Pricing modelFreeFreemium
Starts atFree$8/mo
Founded——
AI-native
CategoriesAnalytics, CRO & TestingSocial Media, Analytics
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick U301 if you need branded url shortener with custom domains and link analytics.

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Frequently asked

Is Microsoft Clarity better than U301?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while U301 is branded url shortener with custom domains and link analytics. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and U301?
Microsoft Clarity starts at Free. U301 starts at $8/mo.
Can I migrate from Microsoft Clarity to U301?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.