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Head-to-head

Microsoft Clarity vs Tunnl

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity
Tunnl logo
Tunnl

Research, audience building, and measurement on U.S. opinion data

Custom pricing
Visit Tunnl

At a glance

 Microsoft ClarityTunnl
TaglineFree session recordings, heatmaps, and AI insights for websitesResearch, audience building, and measurement on U.S. opinion data
Pricing modelFreeEnterprise
Starts atFreeCustom
Founded——
AI-native
CategoriesAnalytics, CRO & TestingLead Gen & ABM, Analytics
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Tunnl if you need research, audience building, and measurement on u.s. opinion data.

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Frequently asked

Is Microsoft Clarity better than Tunnl?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Tunnl is research, audience building, and measurement on u.s. opinion data. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and Tunnl?
Microsoft Clarity is free. Tunnl uses custom pricing.
Can I migrate from Microsoft Clarity to Tunnl?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.