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Head-to-head

Microsoft Clarity vs trm.to

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity
trm.to logo
trm.to

Short links with targeting, tracking, and UTM building

From $5/mo
Visit trm.to

At a glance

 Microsoft Claritytrm.to
TaglineFree session recordings, heatmaps, and AI insights for websitesShort links with targeting, tracking, and UTM building
Pricing modelFreeFreemium
Starts atFree$5/mo
Founded——
AI-native
CategoriesAnalytics, CRO & TestingLead Gen & ABM, Analytics
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick trm.to if you need short links with targeting, tracking, and utm building.

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Frequently asked

Is Microsoft Clarity better than trm.to?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while trm.to is short links with targeting, tracking, and utm building. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and trm.to?
Microsoft Clarity starts at Free. trm.to starts at $5/mo.
Can I migrate from Microsoft Clarity to trm.to?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.