Head-to-head
Microsoft Clarity vs Trace
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Microsoft Clarity | Trace | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | AI analyst that automates business metric and driver analysis |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Trace if you need ai analyst that automates business metric and driver analysis.
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Frequently asked
- Is Microsoft Clarity better than Trace?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Trace is ai analyst that automates business metric and driver analysis. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Trace?
- Microsoft Clarity is free. Trace uses custom pricing.
- Can I migrate from Microsoft Clarity to Trace?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.