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Head-to-head

Microsoft Clarity vs Tomly

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity
Tomly logo
Tomly

Branded QR codes and short links with scan and click analytics

From Free
Visit Tomly

At a glance

 Microsoft ClarityTomly
TaglineFree session recordings, heatmaps, and AI insights for websitesBranded QR codes and short links with scan and click analytics
Pricing modelFreeFreemium
Starts atFreeFree
Founded——
AI-native
CategoriesAnalytics, CRO & TestingLead Gen & ABM, Analytics, Landing Pages
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Tomly if you need branded qr codes and short links with scan and click analytics.

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Frequently asked

Is Microsoft Clarity better than Tomly?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Tomly is branded qr codes and short links with scan and click analytics. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and Tomly?
Microsoft Clarity starts at Free. Tomly starts at Free.
Can I migrate from Microsoft Clarity to Tomly?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.