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Head-to-head

Microsoft Clarity vs TheyDo

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity
TheyDo logo
TheyDo

Customer journey mapping and experience context platform for CX teams

Custom pricing
Visit TheyDo

At a glance

 Microsoft ClarityTheyDo
TaglineFree session recordings, heatmaps, and AI insights for websitesCustomer journey mapping and experience context platform for CX teams
Pricing modelFreeEnterprise
Starts atFreeCustom
Founded——
AI-native
CategoriesAnalytics, CRO & TestingMarketing Project Management, Analytics, Customer Data Platforms
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick TheyDo if you need customer journey mapping and experience context platform for cx teams.

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Frequently asked

Is Microsoft Clarity better than TheyDo?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while TheyDo is customer journey mapping and experience context platform for cx teams. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and TheyDo?
Microsoft Clarity is free. TheyDo uses custom pricing.
Can I migrate from Microsoft Clarity to TheyDo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.