Head-to-head
Microsoft Clarity vs Stravito
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Microsoft Clarity | Stravito | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | AI customer intelligence platform built on your own research |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics, Customer Data Platforms, AI Writing & Content |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Stravito if you need ai customer intelligence platform built on your own research.
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Frequently asked
- Is Microsoft Clarity better than Stravito?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Stravito is ai customer intelligence platform built on your own research. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Stravito?
- Microsoft Clarity is free. Stravito uses custom pricing.
- Can I migrate from Microsoft Clarity to Stravito?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.