Head-to-head
Microsoft Clarity vs Smartlook
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClaritySmartlook
Session recordings, heatmaps, funnels, and event analytics for web and mobile apps
Price not listed
Visit SmartlookAt a glance
| Microsoft Clarity | Smartlook | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Session recordings, heatmaps, funnels, and event analytics for web and mobile apps |
| Pricing model | Free | Paid |
| Starts at | Free | Not listed |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Smartlook if you need session recordings, heatmaps, funnels, and event analytics for web and mobile apps.
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Frequently asked
- Is Microsoft Clarity better than Smartlook?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Smartlook is session recordings, heatmaps, funnels, and event analytics for web and mobile apps. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Smartlook?
- Microsoft Clarity is free. Smartlook doesn't publish its pricing.
- Can I migrate from Microsoft Clarity to Smartlook?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.