Head-to-head
Microsoft Clarity vs SMAQ
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Microsoft Clarity | SMAQ | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Editable client reports and ad account monitoring for performance agencies |
| Pricing model | Free | Paid |
| Starts at | Free | $49/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick SMAQ if you need editable client reports and ad account monitoring for performance agencies.
Browse more
Microsoft Clarity alternatives →
Browse more
SMAQ alternatives →
Frequently asked
- Is Microsoft Clarity better than SMAQ?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while SMAQ is editable client reports and ad account monitoring for performance agencies. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and SMAQ?
- Microsoft Clarity starts at Free. SMAQ starts at $49/mo.
- Can I migrate from Microsoft Clarity to SMAQ?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.