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Microsoft Clarity vs Simple Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity
Simple Analytics logo
Simple Analytics

Cookieless web analytics that runs alongside GA4

From $20/mo
Visit Simple Analytics

At a glance

 Microsoft ClaritySimple Analytics
TaglineFree session recordings, heatmaps, and AI insights for websitesCookieless web analytics that runs alongside GA4
Pricing modelFreePaid
Starts atFree$20/mo
Founded——
AI-native
CategoriesAnalytics, CRO & TestingAnalytics
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Simple Analytics if you need cookieless web analytics that runs alongside ga4.

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Microsoft Clarity alternatives →

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Frequently asked

Is Microsoft Clarity better than Simple Analytics?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Simple Analytics is cookieless web analytics that runs alongside ga4. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and Simple Analytics?
Microsoft Clarity starts at Free. Simple Analytics starts at $20/mo.
Can I migrate from Microsoft Clarity to Simple Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.