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Microsoft Clarity vs Sightly

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity
Sightly logo
Sightly

AI-powered contextual media targeting across YouTube, TikTok, CTV and open web

AICustom pricing
Visit Sightly

At a glance

 Microsoft ClaritySightly
TaglineFree session recordings, heatmaps, and AI insights for websitesAI-powered contextual media targeting across YouTube, TikTok, CTV and open web
Pricing modelFreeEnterprise
Starts atFreeCustom
Founded——
AI-native
CategoriesAnalytics, CRO & TestingProgrammatic & Ad Tech, Paid Ads, Analytics
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Sightly if you need ai-powered contextual media targeting across youtube, tiktok, ctv and open web.

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Frequently asked

Is Microsoft Clarity better than Sightly?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Sightly is ai-powered contextual media targeting across youtube, tiktok, ctv and open web. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and Sightly?
Microsoft Clarity is free. Sightly uses custom pricing.
Can I migrate from Microsoft Clarity to Sightly?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.