Head-to-head
Microsoft Clarity vs Rows
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Microsoft Clarity | Rows | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | AI-powered spreadsheet for analyzing and reporting on data from 50+ sources |
| Pricing model | Free | Freemium |
| Starts at | Free | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Rows if you need ai-powered spreadsheet for analyzing and reporting on data from 50+ sources.
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Frequently asked
- Is Microsoft Clarity better than Rows?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Rows is ai-powered spreadsheet for analyzing and reporting on data from 50+ sources. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Rows?
- Microsoft Clarity is free. Rows is free.
- Can I migrate from Microsoft Clarity to Rows?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.