Head-to-head
Microsoft Clarity vs Retail Aware
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityRetail Aware
In-store shopper behavior data from sensor-based analytics
Custom pricing
Visit Retail AwareAt a glance
| Microsoft Clarity | Retail Aware | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | In-store shopper behavior data from sensor-based analytics |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Retail Aware if you need in-store shopper behavior data from sensor-based analytics.
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Frequently asked
- Is Microsoft Clarity better than Retail Aware?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Retail Aware is in-store shopper behavior data from sensor-based analytics. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Retail Aware?
- Microsoft Clarity is free. Retail Aware uses custom pricing.
- Can I migrate from Microsoft Clarity to Retail Aware?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.