Head-to-head
Microsoft Clarity vs Rakam
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Microsoft Clarity | Rakam | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Product analytics that runs directly on your data warehouse |
| Pricing model | Free | Freemium |
| Starts at | Free | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Rakam if you need product analytics that runs directly on your data warehouse.
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Frequently asked
- Is Microsoft Clarity better than Rakam?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Rakam is product analytics that runs directly on your data warehouse. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Rakam?
- Microsoft Clarity is free. Rakam is free.
- Can I migrate from Microsoft Clarity to Rakam?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.