Head-to-head
Microsoft Clarity vs Pygmalios
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityPygmalios
Store analytics: footfall, journeys, in-store media and capacity
Custom pricing
Visit PygmaliosAt a glance
| Microsoft Clarity | Pygmalios | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Store analytics: footfall, journeys, in-store media and capacity |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Programmatic & Ad Tech, Digital Asset Management, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Pygmalios if you need store analytics: footfall, journeys, in-store media and capacity.
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Frequently asked
- Is Microsoft Clarity better than Pygmalios?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Pygmalios is store analytics: footfall, journeys, in-store media and capacity. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Pygmalios?
- Microsoft Clarity is free. Pygmalios uses custom pricing.
- Can I migrate from Microsoft Clarity to Pygmalios?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.