Head-to-head
Microsoft Clarity vs Pulse Insights
Two leading analytics / cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityPulse Insights
AI agents that solve visitor drop-off on your site while they're still on the page
AICustom pricing
Visit Pulse InsightsAt a glance
| Microsoft Clarity | Pulse Insights | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | AI agents that solve visitor drop-off on your site while they're still on the page |
| Pricing model | Free | Custom |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics, CRO & Testing, Customer Support |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Pulse Insights if you need ai agents that solve visitor drop-off on your site while they're still on the page.
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Frequently asked
- Is Microsoft Clarity better than Pulse Insights?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Pulse Insights is ai agents that solve visitor drop-off on your site while they're still on the page. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Pulse Insights?
- Microsoft Clarity is free. Pulse Insights uses custom pricing.
- Can I migrate from Microsoft Clarity to Pulse Insights?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.