Head-to-head
Microsoft Clarity vs Publica
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityPublica
Ad server and header bidding platform for CTV publishers and streaming services
Custom pricing
Visit PublicaAt a glance
| Microsoft Clarity | Publica | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Ad server and header bidding platform for CTV publishers and streaming services |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Programmatic & Ad Tech, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Publica if you need ad server and header bidding platform for ctv publishers and streaming services.
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Frequently asked
- Is Microsoft Clarity better than Publica?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Publica is ad server and header bidding platform for ctv publishers and streaming services. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Publica?
- Microsoft Clarity is free. Publica uses custom pricing.
- Can I migrate from Microsoft Clarity to Publica?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.