Head-to-head
Microsoft Clarity vs Proof Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityProof Analytics
Causal AI forecasting and counterfactual modeling for GTM investments
AIFrom $4,500/mo
Visit Proof AnalyticsAt a glance
| Microsoft Clarity | Proof Analytics | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Causal AI forecasting and counterfactual modeling for GTM investments |
| Pricing model | Free | Paid |
| Starts at | Free | $4,500/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Proof Analytics if you need causal ai forecasting and counterfactual modeling for gtm investments.
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Frequently asked
- Is Microsoft Clarity better than Proof Analytics?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Proof Analytics is causal ai forecasting and counterfactual modeling for gtm investments. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Proof Analytics?
- Microsoft Clarity is free. Proof Analytics starts at $4,500/mo.
- Can I migrate from Microsoft Clarity to Proof Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.