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Head-to-head

Microsoft Clarity vs Postmaster Tools

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity
Postmaster Tools logo
Postmaster Tools

Email sender analytics and delivery diagnostics from Gmail

From Free
Visit Postmaster Tools

At a glance

 Microsoft ClarityPostmaster Tools
TaglineFree session recordings, heatmaps, and AI insights for websitesEmail sender analytics and delivery diagnostics from Gmail
Pricing modelFreeFree
Starts atFreeFree
Founded——
AI-native
CategoriesAnalytics, CRO & TestingAnalytics, Email Marketing
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Postmaster Tools if you need email sender analytics and delivery diagnostics from gmail.

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Microsoft Clarity alternatives →

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Frequently asked

Is Microsoft Clarity better than Postmaster Tools?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Postmaster Tools is email sender analytics and delivery diagnostics from gmail. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and Postmaster Tools?
Microsoft Clarity starts at Free. Postmaster Tools starts at Free.
Can I migrate from Microsoft Clarity to Postmaster Tools?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.