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Microsoft Clarity vs PostHog

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity
PostHog logo
PostHog

The product OS for developers.

From Free
Visit PostHog

At a glance

 Microsoft ClarityPostHog
TaglineFree session recordings, heatmaps, and AI insights for websitesThe product OS for developers.
Pricing modelFreeFreemium
Starts atFreeFree
Founded—2020
AI-native
CategoriesAnalytics, CRO & TestingAnalytics
Vendor claimed

Quick take

Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick PostHog if you need the product os for developers.

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Frequently asked

Is Microsoft Clarity better than PostHog?
It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while PostHog is the product os for developers. See the comparison above for which fits your team.
What's the price difference between Microsoft Clarity and PostHog?
Microsoft Clarity starts at Free. PostHog starts at Free.
Can I migrate from Microsoft Clarity to PostHog?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.