Head-to-head
Microsoft Clarity vs Perpetua
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityPerpetua
Retail media and advertising optimization software for Amazon and other marketplaces
From $695/mo
Visit PerpetuaAt a glance
| Microsoft Clarity | Perpetua | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Retail media and advertising optimization software for Amazon and other marketplaces |
| Pricing model | Free | Paid |
| Starts at | Free | $695/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Paid Ads, Analytics, Automation |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Perpetua if you need retail media and advertising optimization software for amazon and other marketplaces.
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Frequently asked
- Is Microsoft Clarity better than Perpetua?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Perpetua is retail media and advertising optimization software for amazon and other marketplaces. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Perpetua?
- Microsoft Clarity starts at Free. Perpetua starts at $695/mo.
- Can I migrate from Microsoft Clarity to Perpetua?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.