Head-to-head
Microsoft Clarity vs Open Web Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityOpen Web Analytics
Free, open source web analytics framework you can self-host
From Free
Visit Open Web AnalyticsAt a glance
| Microsoft Clarity | Open Web Analytics | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Free, open source web analytics framework you can self-host |
| Pricing model | Free | Free |
| Starts at | Free | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Open Web Analytics if you need free, open source web analytics framework you can self-host.
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Frequently asked
- Is Microsoft Clarity better than Open Web Analytics?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Open Web Analytics is free, open source web analytics framework you can self-host. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Open Web Analytics?
- Microsoft Clarity starts at Free. Open Web Analytics starts at Free.
- Can I migrate from Microsoft Clarity to Open Web Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.