Head-to-head
Microsoft Clarity vs Not Just Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityNot Just Analytics
Instagram and TikTok analytics, reports and content planning for profiles
From $20/mo
Visit Not Just AnalyticsAt a glance
| Microsoft Clarity | Not Just Analytics | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Instagram and TikTok analytics, reports and content planning for profiles |
| Pricing model | Free | Paid |
| Starts at | Free | $20/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Marketing Project Management, Social Media, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Not Just Analytics if you need instagram and tiktok analytics, reports and content planning for profiles.
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Frequently asked
- Is Microsoft Clarity better than Not Just Analytics?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Not Just Analytics is instagram and tiktok analytics, reports and content planning for profiles. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Not Just Analytics?
- Microsoft Clarity starts at Free. Not Just Analytics starts at $20/mo.
- Can I migrate from Microsoft Clarity to Not Just Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.