Head-to-head
Microsoft Clarity vs Northbeam
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityNorthbeam
Multi-touch attribution and media mix modeling for ad performance
From $1,500/mo
Visit NorthbeamAt a glance
| Microsoft Clarity | Northbeam | |
|---|---|---|
| Tagline | Free session recordings, heatmaps, and AI insights for websites | Multi-touch attribution and media mix modeling for ad performance |
| Pricing model | Free | Paid |
| Starts at | Free | $1,500/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Paid Ads, Analytics |
| Vendor claimed |
Quick take
Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites. Pick Northbeam if you need multi-touch attribution and media mix modeling for ad performance.
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Frequently asked
- Is Microsoft Clarity better than Northbeam?
- It depends on your use case. Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites, while Northbeam is multi-touch attribution and media mix modeling for ad performance. See the comparison above for which fits your team.
- What's the price difference between Microsoft Clarity and Northbeam?
- Microsoft Clarity starts at Free. Northbeam starts at $1,500/mo.
- Can I migrate from Microsoft Clarity to Northbeam?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.