Head-to-head
Make vs Smart.pr
Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Make | Smart.pr | |
|---|---|---|
| Tagline | Visual automation for complex workflows. | PR-software with journalist database, CRM, and online newsrooms |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Automation | Marketing Project Management, CRM, Automation |
| Vendor claimed |
Quick take
Pick Make if you need visual automation for complex workflows. Pick Smart.pr if you need pr-software with journalist database, crm, and online newsrooms.
Browse more
Make alternatives →
Browse more
Smart.pr alternatives →
Frequently asked
- Is Make better than Smart.pr?
- It depends on your use case. Make is visual automation for complex workflows, while Smart.pr is pr-software with journalist database, crm, and online newsrooms. See the comparison above for which fits your team.
- What's the price difference between Make and Smart.pr?
- Make is free. Smart.pr uses custom pricing.
- Can I migrate from Make to Smart.pr?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.