MHMartechHunt

Head-to-head

Make vs Sam.ai

Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Make logo
Make

Visual automation for complex workflows.

From Free
Visit Make
Sam.ai logo
Sam.ai

In-market B2B decision-maker discovery and automated outreach

AIFrom $195/mo
Visit Sam.ai

At a glance

 MakeSam.ai
TaglineVisual automation for complex workflows.In-market B2B decision-maker discovery and automated outreach
Pricing modelFreemiumPaid
Starts atFree$195/mo
Founded2012—
AI-native
CategoriesAutomationLead Gen & ABM, Sales Engagement, Automation
Vendor claimed

Quick take

Pick Make if you need visual automation for complex workflows. Pick Sam.ai if you need in-market b2b decision-maker discovery and automated outreach.

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Make alternatives →

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Sam.ai alternatives →

Frequently asked

Is Make better than Sam.ai?
It depends on your use case. Make is visual automation for complex workflows, while Sam.ai is in-market b2b decision-maker discovery and automated outreach. See the comparison above for which fits your team.
What's the price difference between Make and Sam.ai?
Make starts at Free. Sam.ai starts at $195/mo.
Can I migrate from Make to Sam.ai?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.