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Head-to-head

Make vs Sailplay

Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Make logo
Make

Visual automation for complex workflows.

Free
Visit Make
Sailplay logo
Sailplay

B2C marketing automation with loyalty, CRM, and email/SMS campaigns

Custom pricing
Visit Sailplay

At a glance

 MakeSailplay
TaglineVisual automation for complex workflows.B2C marketing automation with loyalty, CRM, and email/SMS campaigns
Pricing modelFreemiumEnterprise
Starts atFreeCustom
Founded2012—
AI-native
CategoriesAutomationLead Gen & ABM, SMS & Push, Automation
Vendor claimed

Quick take

Pick Make if you need visual automation for complex workflows. Pick Sailplay if you need b2c marketing automation with loyalty, crm, and email/sms campaigns.

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Make alternatives →

Browse more

Sailplay alternatives →

Frequently asked

Is Make better than Sailplay?
It depends on your use case. Make is visual automation for complex workflows, while Sailplay is b2c marketing automation with loyalty, crm, and email/sms campaigns. See the comparison above for which fits your team.
What's the price difference between Make and Sailplay?
Make is free. Sailplay uses custom pricing.
Can I migrate from Make to Sailplay?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.