Head-to-head
Make vs Opal
Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Make | Opal | |
|---|---|---|
| Tagline | Visual automation for complex workflows. | Visual home for marketing plans, campaigns, and content |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Automation | Marketing Project Management, Automation |
| Vendor claimed |
Quick take
Pick Make if you need visual automation for complex workflows. Pick Opal if you need visual home for marketing plans, campaigns, and content.
Browse more
Make alternatives →
Browse more
Opal alternatives →
Frequently asked
- Is Make better than Opal?
- It depends on your use case. Make is visual automation for complex workflows, while Opal is visual home for marketing plans, campaigns, and content. See the comparison above for which fits your team.
- What's the price difference between Make and Opal?
- Make is free. Opal uses custom pricing.
- Can I migrate from Make to Opal?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.