Head-to-head
MailerLite vs Up
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
MailerLite
Email marketing, websites, forms and automation for growing audiences
From $10/mo
Visit MailerLiteAt a glance
| MailerLite | Up | |
|---|---|---|
| Tagline | Email marketing, websites, forms and automation for growing audiences | Email outreach and marketing platform built on Amazon SES |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | $49/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Email Marketing, Landing Pages, Websites & CMS | Sales Engagement, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick MailerLite if you need email marketing, websites, forms and automation for growing audiences. Pick Up if you need email outreach and marketing platform built on amazon ses.
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Frequently asked
- Is MailerLite better than Up?
- It depends on your use case. MailerLite is email marketing, websites, forms and automation for growing audiences, while Up is email outreach and marketing platform built on amazon ses. See the comparison above for which fits your team.
- What's the price difference between MailerLite and Up?
- MailerLite starts at $10/mo. Up starts at $49/mo.
- Can I migrate from MailerLite to Up?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.