Head-to-head
Mailchimp vs Up
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Mailchimp | Up | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Email outreach and marketing platform built on Amazon SES |
| Pricing model | Freemium | Paid |
| Starts at | Free | $49/mo |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Sales Engagement, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Up if you need email outreach and marketing platform built on amazon ses.
Browse more
Mailchimp alternatives →
Browse more
Up alternatives →
Frequently asked
- Is Mailchimp better than Up?
- It depends on your use case. Mailchimp is email marketing for smbs, while Up is email outreach and marketing platform built on amazon ses. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Up?
- Mailchimp starts at Free. Up starts at $49/mo.
- Can I migrate from Mailchimp to Up?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.