Head-to-head
Mailchimp vs Thanks.io
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Thanks.io
Automated handwritten-style postcards, letters and gift cards mailed via API or CRM
From Free
Visit Thanks.ioAt a glance
| Mailchimp | Thanks.io | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Automated handwritten-style postcards, letters and gift cards mailed via API or CRM |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Lead Gen & ABM, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Thanks.io if you need automated handwritten-style postcards, letters and gift cards mailed via api or crm.
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Frequently asked
- Is Mailchimp better than Thanks.io?
- It depends on your use case. Mailchimp is email marketing for smbs, while Thanks.io is automated handwritten-style postcards, letters and gift cards mailed via api or crm. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Thanks.io?
- Mailchimp starts at Free. Thanks.io starts at Free.
- Can I migrate from Mailchimp to Thanks.io?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.