Head-to-head
Mailchimp vs Squalo
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Mailchimp | Squalo | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Email, SMS, automation and landing pages in one marketing platform |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | SMS & Push, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Squalo if you need email, sms, automation and landing pages in one marketing platform.
Browse more
Mailchimp alternatives →
Browse more
Squalo alternatives →
Frequently asked
- Is Mailchimp better than Squalo?
- It depends on your use case. Mailchimp is email marketing for smbs, while Squalo is email, sms, automation and landing pages in one marketing platform. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Squalo?
- Mailchimp is free. Squalo uses custom pricing.
- Can I migrate from Mailchimp to Squalo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.