Head-to-head
Mailchimp vs SharpSpring
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
SharpSpring
Marketing automation, sales engagement, and CRM in one platform
Custom pricing
Visit SharpSpringAt a glance
| Mailchimp | SharpSpring | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Marketing automation, sales engagement, and CRM in one platform |
| Pricing model | Freemium | Custom |
| Starts at | Free | Custom |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick SharpSpring if you need marketing automation, sales engagement, and crm in one platform.
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Frequently asked
- Is Mailchimp better than SharpSpring?
- It depends on your use case. Mailchimp is email marketing for smbs, while SharpSpring is marketing automation, sales engagement, and crm in one platform. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and SharpSpring?
- Mailchimp is free. SharpSpring uses custom pricing.
- Can I migrate from Mailchimp to SharpSpring?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.