Head-to-head
Mailchimp vs SendPulse
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
SendPulse
Email, chatbot, SMS, and web push marketing automation with built-in CRM
From $9.6/mo
Visit SendPulseAt a glance
| Mailchimp | SendPulse | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Email, chatbot, SMS, and web push marketing automation with built-in CRM |
| Pricing model | Freemium | Freemium |
| Starts at | Free | $9.6/mo |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | SMS & Push, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick SendPulse if you need email, chatbot, sms, and web push marketing automation with built-in crm.
Browse more
Mailchimp alternatives →
Browse more
SendPulse alternatives →
Frequently asked
- Is Mailchimp better than SendPulse?
- It depends on your use case. Mailchimp is email marketing for smbs, while SendPulse is email, chatbot, sms, and web push marketing automation with built-in crm. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and SendPulse?
- Mailchimp starts at Free. SendPulse starts at $9.6/mo.
- Can I migrate from Mailchimp to SendPulse?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.