Head-to-head
Mailchimp vs Sailthru
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Sailthru
Cross-channel customer journeys across email, SMS, push, and web
Custom pricing
Visit SailthruAt a glance
| Mailchimp | Sailthru | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Cross-channel customer journeys across email, SMS, push, and web |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | SMS & Push, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Sailthru if you need cross-channel customer journeys across email, sms, push, and web.
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Mailchimp alternatives →
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Frequently asked
- Is Mailchimp better than Sailthru?
- It depends on your use case. Mailchimp is email marketing for smbs, while Sailthru is cross-channel customer journeys across email, sms, push, and web. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Sailthru?
- Mailchimp is free. Sailthru uses custom pricing.
- Can I migrate from Mailchimp to Sailthru?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.