Head-to-head
Mailchimp vs RD Station
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
RD Station
Marketing automation, CRM and customer service software for Brazilian businesses
From $16/mo
Visit RD StationAt a glance
| Mailchimp | RD Station | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Marketing automation, CRM and customer service software for Brazilian businesses |
| Pricing model | Freemium | Paid |
| Starts at | Free | $16/mo |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick RD Station if you need marketing automation, crm and customer service software for brazilian businesses.
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Mailchimp alternatives →
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Frequently asked
- Is Mailchimp better than RD Station?
- It depends on your use case. Mailchimp is email marketing for smbs, while RD Station is marketing automation, crm and customer service software for brazilian businesses. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and RD Station?
- Mailchimp starts at Free. RD Station starts at $16/mo.
- Can I migrate from Mailchimp to RD Station?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.