Head-to-head
Mailchimp vs Omnisend
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Mailchimp | Omnisend | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Email and SMS marketing for ecommerce brands |
| Pricing model | Freemium | Freemium |
| Starts at | Free | $16/mo |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | SMS & Push, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Omnisend if you need email and sms marketing for ecommerce brands.
Browse more
Mailchimp alternatives →
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Omnisend alternatives →
Frequently asked
- Is Mailchimp better than Omnisend?
- It depends on your use case. Mailchimp is email marketing for smbs, while Omnisend is email and sms marketing for ecommerce brands. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Omnisend?
- Mailchimp starts at Free. Omnisend starts at $16/mo.
- Can I migrate from Mailchimp to Omnisend?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.