Head-to-head
Mailchimp vs Metrilo
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Mailchimp | Metrilo | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Ecommerce analytics, CRM and email marketing for online stores |
| Pricing model | Freemium | Paid |
| Starts at | Free | $165/mo |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Analytics, Email Marketing, CRM |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Metrilo if you need ecommerce analytics, crm and email marketing for online stores.
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Frequently asked
- Is Mailchimp better than Metrilo?
- It depends on your use case. Mailchimp is email marketing for smbs, while Metrilo is ecommerce analytics, crm and email marketing for online stores. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Metrilo?
- Mailchimp starts at Free. Metrilo starts at $165/mo.
- Can I migrate from Mailchimp to Metrilo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.