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Head-to-head

Mailchimp vs Mailrelay

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Mailchimp logo
Mailchimp

Email marketing for SMBs.

From Free
Visit Mailchimp
Mailrelay logo
Mailrelay

Email marketing with a free plan for up to 20,000 contacts

From Free
Visit Mailrelay

At a glance

 MailchimpMailrelay
TaglineEmail marketing for SMBs.Email marketing with a free plan for up to 20,000 contacts
Pricing modelFreemiumFreemium
Starts atFreeFree
Founded2001—
AI-native
CategoriesEmail MarketingEmail Marketing, Landing Pages, Automation
Vendor claimed

Quick take

Pick Mailchimp if you need email marketing for smbs. Pick Mailrelay if you need email marketing with a free plan for up to 20,000 contacts.

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Mailchimp alternatives →

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Mailrelay alternatives →

Frequently asked

Is Mailchimp better than Mailrelay?
It depends on your use case. Mailchimp is email marketing for smbs, while Mailrelay is email marketing with a free plan for up to 20,000 contacts. See the comparison above for which fits your team.
What's the price difference between Mailchimp and Mailrelay?
Mailchimp starts at Free. Mailrelay starts at Free.
Can I migrate from Mailchimp to Mailrelay?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.